Size Matters

Bigger is better. At least that's what Apple discovered when it unveiled larger iPhones. The sales numbers stunned everyone: 74.5 million iPhones in the first quarter of release. That’s more than 34,000 phones an hour, 24 hours a day, 7 days a week. Even Tim Cook was taken aback, telling analysts the “Demand for iPhone was staggering,” adding, “This volume is hard to comprehend.” Every major smartphone vendor has discovered that when it comes to consumer preferences, they are turning to larger screens. The bigger story But what is happening here goes beyond record sales numbers for Apple, Samsung, Google, [...]

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, Marketing, Our Services, Strategic Planning, Technology Evaluation|0 Comments
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Zillow/Trulia Executive to Headline San Diego REALTOR® Expo

Largest REALTOR® Event in San Diego County Explores Industry Changes SAN DIEGO, CA--(Marketwired - April 22, 2015) - With the recent Zillow-Trulia merger and changes to real estate listing syndication in San Diego, what is the future of online real estate search portals? That's the big question to be answered by a panel of real estate marketing heavyweights -- including Zillow/Trulia Vice President Curt Beardsley, WAV Group Consulting Partner Victor Lund, and Move/Realtor.com Vice President Russ Cofano -- at the annual San Diego County REALTOR® Expo & Conference on Friday, April 24. WHAT | The annual San Diego County REALTOR [...]

By |2018-05-03T21:23:46-07:00April 22nd, 2015|Main category, Marketing, Press Releases|0 Comments
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Lone Wolf Scores Investment Capital

It is always welcome news whenever fresh capital comes into the real estate industry. It’s the fuel for innovation. Lone Wolf joins the list of private companies like DocuSign and others that are getting the support from investment capital. WAV Group partners Marilyn Wilson and Victor Lund had a phone interview with Lone Wolf CEO, Lorne Wallace to talk about the strategy of bringing on an investor. “We are in an unusual time in our company’s growth,” says Wallace. Through growing core products like Broker Wolf and strategic acquisitions, Lone Wolf has grown revenue to over $25 Million in sales. [...]

By |2018-05-03T21:23:47-07:00April 16th, 2015|Main category, Press Releases|0 Comments
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RESO Announces Executive Director

Jeremy Crawford joins RESO from MLSListings, where he has been Chief Operating Officer since 2012. He was responsible for all aspects of Enterprise Information Technology, including infrastructure, design, development, implementation, and management for MLSListings, Inc. Crawford has more than 15 years of information technology experience in the real estate, financial services and education sectors. Since 2013, he has served on the Board of Directors of the Real Estate Standards Organization. Crawford also serves on the DocuSign Executive Advisory Council, the Interop Advisory Board, and is the lead for the Council of MLS technology sub-council.  Crawford was awarded San Diego’s Information [...]

By |2018-05-03T21:23:47-07:00April 15th, 2015|Main category, Our Services, Press Releases|0 Comments
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Andy Rapattoni In Memoram

It is with great sorrow that Rapattoni Corporation announces that Andy Rapattoni died April 8, 2015, at age 75 at Los Robles Hospital in Thousand Oaks, California, after complications following lower back surgery. Andy Rapattoni, Chief Executive Officer and Chairman of the Board of Rapattoni Corporation, a national software firm located in Simi Valley, California, became an industry icon in the world of organized real estate in the 45 years he headed the company. In 1970, Andy and his wife, Niki, founded Rapattoni Corporation to provide cutting-edge technologies to the real estate industry. Beginning with just the two of them [...]

By |2018-05-03T21:23:47-07:00April 9th, 2015|Main category|0 Comments
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Funny – Anti-Zulia Radio Campaign

WI Homes is the consumer facing website of Milwaukee Wisconsin based MLS, Metro MLS. The website is a regional powerhouse for providing consumers with access to search the MLS property search database. In an effort to advertise a differentiation between their website and websites that they call “Zulia and Trillow,” they created these rather humorous radio ads. The first ad talks about the two biggest events in a couple’s life – when they buy a home and when they have a baby.   In the second ad, they talk about a family buying a home of their dreams [...]

By |2018-05-03T21:23:47-07:00April 2nd, 2015|Main category, Marketing, Our Services|1 Comment
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Has Online Marketing Peaked?

In one of my favorite articles from 2008, WAV Group suggested that newspapers are like nursing homes. At that time, newspaper advertising was in a steep decline as a result of the emergence of more affordable online options that promised better reach. My argument was, “This obsolete technology sucks millions of dollars away from more cost-effective marketing tools while delivering less every year. There are better uses for your budget, especially if you market goods and services to people who don’t remember the Truman Administration.” Job seekers go online to Craigslist, Monster.com, or Careers.com to find employment. Consumers go to [...]

By |2018-05-03T21:23:47-07:00April 1st, 2015|Broker-Agent Information, Main category, Marketing|0 Comments
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Association MLS Service Provider Controversy

WAV Group is a leading provider of satisfaction research to a large number of MLSs in the United States and Canada. This type of research is often performed annually by mid-sized MLSs and quarterly by large MLSs. Our satisfaction research is unique in that we support MLSs to benchmark off of their prior performance along with benchmarks against their peer group. WAV Group does not ever share another MLS’s data with any other MLS. But we do extract observations about what strategies are most effective at improving satisfaction in areas where MLSs are weak. As we have voiced on many [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Marketing, MLS Insights, Our Services, Strategic Planning|0 Comments
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WAV Group Partner Victor Lund to Speak at Swanepoel T3 Summit

WAV Group partner Victor Lund will be attending the Swanepoel T3 Summit in Las Vegas April 8th-10th. He will be giving a presentation entitled, “The Perspective of a Consultant.” Our firm is honored to be invited to this conference, which has quickly evolved into one of the most valuable conferences for CEOs in our industry to discuss big issues and opportunities for real estate. T3 is the flag that represents the three areas that the conference aims to deliver for attendees: Transcend, Transform, Thrive. What to expect Spencer Rascoff, CEO of Zillow Group, will be sharing his thoughts on the [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category|0 Comments
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One Broker’s Experience with Digital Transaction Management

A broker friend of mine downloaded the WAV Group 2004 Broker Transaction Management study recently and gave me a call. Like every real estate broker in America, she has long adapted her business to online forms. Like most brokerages, she also confesses that they have a forms box of printed forms in every office. A few years ago, she made a decision to purchase digital signatures for all of her agents. Today, she is considering transaction management. Again. This is not her first visit to this consideration, but rather an annual trek that is part of her end-to-end customer experience [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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Back to Basics

The other day I was on the phone with Mark Z. He’s a leader of one of the top producing Keller Williams Realty teams in the country. The Mark Z. Home Selling Team closed over $59 million in sales transactions, just short of 500 deals, last year. He and his team are on target to eclipse 500 deals in 2015. That means they are closing more than 2 sales every business day this year. With that kind of volume, I was certain Mark Z. must be West Coast, East Coast or Texas based. That’s where most of the hottest housing [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Our Services|2 Comments
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The Powerful Magic of Telling Your Story via Video

Sometimes your children really can teach you meaningful things about how to be more successful in your life. In our case the lesson of the power of telling your story via video came from our daughter Alexandra AKA “Sparkles” Lund. As many of you know “Sparkles” is engaged in the entertainment industry in Los Angeles. About four months ago, she set out on a path to build her following among casting directors, agents, choreographers and producers. She deployed three powerful tools. First, she blogs regularly so her voice is being heard. Second, she creates “vlogs” or video stories talking about [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Marketing, MLS Insights|1 Comment
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