Windows Surface

What MRED Teaches Us About Mobile

by Victor Lund on February 14, 2014

Midwest Real Estate Data (MRED) is the MLS of the Chicagoland area. It encompasses Chicago and the surrounding region. It is among the largest MLSs in the nation. As you know, here at WAV Group, we love data and charts. Any ability to track trends in our industry that are supported by data lends credence to the strategic planning efforts across our industry.    Copyright 2014 Chicago Agent magazine, reprinted with permission Lets take a closer examination of this graph. Adoption Curve The first thing you’ll notice is that mobile adoption is not a hockey stick. It was in 2011 and 2012 when adoption doubled from 7500 users to 15,000 users (62% growth for those who are counting). But it failed to grow to 30,000 users in 2013 (41% year over year growth). The numbers in the chart represent use by MRED Realtor® customers only. MRED has just recently begun tracking the client use of mobile when accessing data sent to them by their broker. If you were to add those numbers to the chart above, you would see parallel growth amongst consumers – with volumes reaching an 8-fold increase in counts per device type. Device Type In the graph above, the purple tips are Windows 8 tablets. The green is Android. The red is the Apple iPad and the Blue is the iPhone. Within a reasonable range of variance, this graph would indicate that there is little market shift in the utilization of Android vs. Apple. This is notable because Android devices outsell Apple devices by a significant rate. You will also notice that Blackberry is officially in its grave, resting peacefully beside its fallen brother, Palm. What is remarkable here is the emergence of the Windows 8 tablet. If you are in the technology business, you need to go out and purchase one of these devices immediately. I have been using the Microsoft Surface. It is an extraordinary device that marries the mobility of the iPad with the utility of a laptop. Moreover, it runs full desktop versions of your installed applications. That means full versions of Microsoft Word, PowerPoint, Excel, and Explorer. It also runs mobile apps, and it syncs with iCloud. All of my favorite iPad apps are available on the Surface – including Evernote, Flip, Skitch, Instagram, Facebook, Twitter, Skype, Bank of America, Netflix, Pandora, Hulu, ESPN, YouTube (plays all videos, even the ones that […]