Real Estate Lead Generation News

by THE WAV GROUP on February 20, 2008

Pound the drumMost Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp. (OTCBB: MHME), today announced the launch of an all new Online Lead Conversion Program designed exclusively for Keller Williams.

 

 

The Program, which will enable Teams and Associates to effectively manage and convert their Internet leads, offers proven processes for customer acquisition, response, and cultivation, and call center services provided by a highly skilled, licensed team of lead conversion specialists.  Launched at the KW Family Reunion in Atlanta, GA on February 9, the Program is immediately available to all 75,000 Keller Williams Associates across the United States and Canada.

The Most Home – Keller Williams Online Lead Conversion Program includes:

–    Proven customer acquisition techniques designed to convert consumer inquiries into leads
–    Consistent and professional customer service for all Internet leads including web, email, and chat
–    Rapid response and qualification services, six days per week including evenings and most holidays, by a highly trained eTeam of lead conversion specialists
–    Instant phone transfer and email notification of all sales-ready inquiries
–    Brand reinforcement at every step of customer engagement including customized action plans for hot prospects, and branded monthly email campaigns for every lead in the pipeline
–    Continuous program feedback and valuable insight into the lead pipeline including real time reporting on the status of all leads, a complete view of all eTeam activity including calls made, notes taken and emails sent, as well as the ability to view email campaign results

“The challenge around Internet Marketing is creating a relationship with online consumers,” said David Therrien, chief technology officer for Keller Williams Realty International.  “Home buyers are often starting their research months in advance of making a purchase. It’s a long process and requires more than just an auto-responder or generic drip-email campaign. There has to be a whole system in place to effectively respond to and manage Internet leads.  Some associates have the staff and tools to be able to manage that, but for those who don’t, a call center affiliate might be a viable solution. A call center can provide a premium solution that will ensure an exceptional experience for consumer inquiries, and the opportunity for Associates to convert more leads into buyers and sellers.”

Jim Secord, president of Most Home Real Estate Services, said, “We’re very excited about being a Keller Williams Approved Vendor and having the opportunity to make our services available to such a dynamic franchise.  Over 90% of home buyers are using the Internet to search for a home. By partnering with Most Home, Keller Williams Associates can make sure that every web opportunity is maximized to its full potential.  We look forward to helping their Associates build their book of business and get a better return on their marketing investments.”

About Most Home Real Estate Services

Most Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp. (OTCBB:MHME), provides real estate brokers and agents with the crucial resources required for growing and managing their online real estate business.  Since 2001, Most Home has processed more than 3,000,000 online consumer inquiries on behalf of some of the nation’s leading real estate firms and professionals.  We understand the strategies and best practices behind successful online customer acquisition, response, cultivation, and lead conversion.  Through proprietary processes and a state-of-the-art lead conversion technology platform, we work on behalf of our clients to identify more buyer and seller prospects, enhance the consumer experience with their brand, and maximize their online marketing investment.  For more information, visit www.mosthome.com.

Most Home Real Estate Services
Lisa Gaetz
Toll Free:  800-347-4701
Direct: 604-460-7631 ext. 315
Email: lisa.gaetz@mosthome.com

About Keller Williams Realty Inc.

Founded in 1983, Keller Williams Realty Inc. is the fourth-largest real estate franchise operation in North America, with 659 offices and 74,962 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at www.kw.com.

 

 

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