WAV Group's ComScore Portal Results show Yahoo! in the lead

by THE WAV GROUP on February 20, 2009

There has been a lot of chatter of Trulia vs. Zillow this past week.  I did not see the results of the battle royal, but I think that brokers and agents should use both of them to have a comprehensive and effective online solution.

The giant in the closet that seems to get lost in this discussion is realestate.yahoo.com – who passed REALTOR.com in traffic three months ago and continues to lead.  WAV Group also reported this in our Listhub Syndication study last fall.  Please note that REALTOR.com does hold a lead if you roll in MSN which is powered by Realtor.com.  Also, AOL would look better if the combined results also included Cyberhomes which came in 30th on the list.

Here are the WAV Group January 2009 Comscore numbers for top third party portals (reported in Millions).

#1 Yahoo! Real Estate – 5,968 Unique Visitors – +24% Month over Month, +29% Year over Year *record high

$2 Realtor.com 5,173 Unique Visitors – +37% Month over Month, -18% Year over Year

#3 AOL Real Estate (powered by Cyberhomes) 3,680 Unique Visitors, -4% Month over Month, +35% Year over Year

#5 MSN Real Estate 2,729 Unique Visitors, +18% Month over Month, 0% Year over Year

#7 Zillow 2,478 Unique Visitors, +31% Month over Month, +24% Year over Year

#8 Trulia 2,422 Unique Visitors, +29% Month over Month, +12% Year over year.

 

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