Last week the WAV Group launched the first of its kind Broker Social Brand Marketing effort in Vancouver Canada. We believe that any brokerage with 100 or more agents has a tremendous opportunity to command a sigificant voice in the Social Networks that surround the communities they serve.
As this chart shows, Real Estate Broker Brands are lagging behind other consumer brands on making an online social statement. Amazingly this is happening at a time when Real Estate is among the top news makers. If you are a brand marketer, you must be astounded that there is no mention of any broker brand on this list.
WAV Group offers three consulting products in this area – Social Marketing Strategic Plan, Social Marketing Management, and Social Marketing Quick Start Workshop. If you are looking for an efficient way to communicate with consumers in your marketplace, we can help.