Sunnyvale, CA. – February 23, 2017 – Taking the concept of local real estate to new heights, MLSListings now offers the translation of listing information into Simplified Chinese for agents and their clients. This new program is the first step in removing potential language barriers from the real estate process.
“We have one of the most culturally-diverse markets in the country. For many buyers and sellers, English is not their first language. To support our agents and brokers even better, we are integrating translation into other languages, where we can, in the tools we offer, to help them provide listing information in the language most comfortable for their clients,” says Aaron Hyde, Vice President of Product Management for MLSListings. “We implemented Simplified Chinese in the Matrix™ user interface first because we saw it as a more difficult language to integrate. Over time, we plan to include support for additional languages. We’re already starting to work on Spanish next.”
According to a survey by the National Association of REALTORS®, 2016 marked the fourth year in a row buyers from China ranked first among foreign nationals purchasing property in the U.S., and the Bay Area is a particularly attractive destination.
“We are thrilled that a progressive organization like MLSListings has chosen to offer Matrix services in more than one language,” says Chris Bennett, General Manager of Real Estate Solutions for CoreLogic®. “The Matrix platform is purpose-built with multilingual capabilities in mind and used by non-English speakers in Canada, Mexico and Japan. But more and more CoreLogic clients in the U.S. are recognizing the diversity of their local markets and using Matrix to better serve those needs. The ability of MLSListings agents and their clients to switch between languages at the click of a button is a huge advantage.”
The MLSListings Simplified Chinese feature is accessed simply by clicking the Chinese language symbol on the transactional platform used exclusively by real estate professionals. They are then able to send translated reports and auto-emails to their clients.
About MLSListings Inc.
MLSListings Inc is recognized as a premier multiple listing service in the nation. Based in the heart of Silicon Valley and specializing in Monterey, San Benito, Santa Clara, Santa Cruz, and San Mateo Counties, MLSListings provides real estate professionals and consumers with accurate data that is updated every five minutes. Facilitating more than $70 billion in annual real estate activity, the MLSListings platform is the intersection of comprehensive real estate data and the transaction for the Northern California marketplace.
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